Some of the world's automobile manufacturers competing in the U.S. market. They have the use of conventional media and electronic media. There was a manufacturer of luxury cars (Porsche) is trying a unique way of promotion, ie showing a tiger statue in the form of animal life, this is done to promote the car brand named Porsche Macan.
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| New Porsche Macan |
However, Porsche Cars North America Porsche authorized dealer asked not to use tiger live for promotional purposes Porsche cars. Demand of Porsche Cars North America is justified because the tiger protectors activist organizations opposed the plan with extra struggle.
Porsche will not confirm or approve the use of live animals for the purpose of promotion or advertising. Susan Bass which is a PR of tiger protection activist, states that initially the dealer Reeves Import Motocars hire a tiger from Dade City Wild Things for the promotion of Porsche cars in May and another dealer.
Lots of dealers who are interested in a plan that Reeves Import Motocars, but after a few days the plan embodied, they immediately received protests from activists tiger protection.
But the dealer gives the reason that not all dealers can invite Maria Sharapova, who is the brand ambassador of the Porsche Macan to hook buyers, thus making them play the brain by displaying a real tiger. What nonsense!
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